Why the Price of Coke Didn't Change for 70 years

 

COKE FOR A NICKEL!.

 

For more than 70 years, between 1886 to 1950 coke has only cost a nickel. This was an original way to attract several customers over the years. In 1899, two layers paid a visit to the president of Coca-Cola.

At the time, Coke was sold at soda fountains. However, the lawyers were interested in an innovative idea that required selling drinks in bottles. The lawyers wanted to buy the bottling rights for Coca -Cola in order to make a greater profit. Bottled drinks were a big hit and Coca-Cola was in a bind. If the bottlers or a store decided to raise the price of a bottle of Coke, Coca-Cola company would not get any extra money. The company couldn't actually put price tags on the bottles of Coke that said 5 Cents. However, the company was allowed to paint large ads on the side of building next to the store that advertised Coca-Cola for 5 Cents.

If Coke today still only cost a nickel I do not think the company would be as profitable and well known as they are. Coca-Cola is one of the most well-known brands around the globe.  Since their prices have increased Coca-Cola has been able to earn a larger profit, as well as, market and advertise their products. Coca-Cola's advertising and marketing campaigns has appealed to their customers in wanting more. I think it was an intelligent idea to up the price of Coca-Cola products because they are still cheap but also creates a higher demand and revenue for the company.