Why the Price of Coke Didn't Change for 70 years

 

COKE FOR A NICKEL!.

 

For more than 70 years, between 1886 to 1950 coke has only cost a nickel. This was an original way to attract several customers over the years. In 1899, two layers paid a visit to the president of Coca-Cola.

At the time, Coke was sold at soda fountains. However, the lawyers were interested in an innovative idea that required selling drinks in bottles. The lawyers wanted to buy the bottling rights for Coca -Cola in order to make a greater profit. Bottled drinks were a big hit and Coca-Cola was in a bind. If the bottlers or a store decided to raise the price of a bottle of Coke, Coca-Cola company would not get any extra money. The company couldn't actually put price tags on the bottles of Coke that said 5 Cents. However, the company was allowed to paint large ads on the side of building next to the store that advertised Coca-Cola for 5 Cents.

If Coke today still only cost a nickel I do not think the company would be as profitable and well known as they are. Coca-Cola is one of the most well-known brands around the globe.  Since their prices have increased Coca-Cola has been able to earn a larger profit, as well as, market and advertise their products. Coca-Cola's advertising and marketing campaigns has appealed to their customers in wanting more. I think it was an intelligent idea to up the price of Coca-Cola products because they are still cheap but also creates a higher demand and revenue for the company.

Manufacturing the Song of the Summer

 

How Much Does it Cost to Make a Hit Song??..

 

The fight to create the song of the summer is the music industry's biggest challenge. Rhianna's "Man Down" is struggling to become the song of the summer. Rhianna's label flies in songwriters and producers from around the company for a "writing camp", which is a pop-up version of the old hit factories that churned out pop tunes. Investing in the writing camp is expensive but the real money does not start flowing until after the song is done.

At a writing camp, a record label hires the best music writers in the country and drops them into the nicest recording studios in town for about two weeks. It's a temporary version of the old music-industry hit factories, where writers and producers cranked out pop songs. At the writing camp, the songwriters show up with no music, and producers toting music tracks with no words.

After $78,000 to make the song, and another $1 million to roll it out, Rhianna's "Man Down" gets added to radio play lists across the country, gets a banner ad on iTunes and may still not even be a hit.

Paying over $1 million dollars to make a song is ridiculously expensive. After spending all that money and not having your track be a hit could hit the business hard because the writers, producers, vocalists will not make as large of a profit of what they spent. I think it would be intelligent to first ask people what they thought of the song before actually recording it and wasting all that time and money and then not having your song a number one hit.